How to optimize and rank old content
There is nothing worse than hours of work spend for nothing good. But even though your content wasn’t a huge success during the introduction phase, you can still have a good chance optimizing sooner or later.
Content and link building have become the focus of SEO - for a food reason, but Google’s main focus remains to be their own users’ experience.
If users aren’t engaged with clicks, shares, or returns to the content on your site, no link building will be enough for you.