Questions in relation to your company

1- How would you describe your services and/or products?

 

2- What do you want your new logo to accomplish? What do you want people to think about it?
This question helps to understand the problem or concept.

 

4- Who are your main competitors? (If relevant)
Feel free to share links to your competitors.

 

5- How are you different from your competitors?

 

6- What’s the target customer base? Examples:

  • Gender
  • Age range
  • Geographic location
  • Income bracket
  • Occupation
  • Social class
  • Marital status

 

7- What is the name of the company and do you want it to be part of the logo?

 

Questions in relation to the design

1- Do you have a tag line? If so, would you like it stated along side your logo?

 

2- Do you have any specific imagery in mind for your logo?

 

3- Do you have any color preferences, or existing brand colors?

 

4- Do you have any colors that you do not wish to use?

 

5- What feeling or message do you want your logo to convey to those who view it?

 

6- Where will you logo be used?
Example: print, web…

 

7- Where will your logo primarily be used?
If the primary usage is for the web, typically horizontal logos work best.

 

8- What’s your preferred deadline, time frame or exact date of completion?

 

9- Would you like any addition design services to be packaged with your new logo?
Example: business cards, envelops, letterheads, etc.

 

10- What logos appeal to you and why? (Optional)
Give examples like Coca Cola, Adidas, Cartoon logos etc.

 

A designer is no better than the brief.