• Anders Berendt

Food security

By 2050 the demand for food will be 60% greater than it is today. How can startups and digital entrepreneurs help?

My first thought about “Food security” had my thoughts go back to the Covid-19 lockdown. In several countries we actually needed a Food Security Team when people started hoarding.

I remember it clearly. Ten minutes after the Danish Prime Minister, Mette Frederiksen held a speech announcing the country lockdown with one clear message “No need to start hoarding”... people started hoarding!

It is in situations like this I just feel like throwing the towel into the ring. Naturally, I like to help people, but honestly what came to my mind was this; “If I cannot get rich using these peoples stupidity I am honestly the bigger failure”. Sorry, I cannot help my entrepreneurial mindset in situations like these.

At the time I started to get a slight feeling of panic. I already had decided that I wasn’t going to start hoarding so I felt I throw my destiny in the arms of “stupid people”.

A clever man once said, “Never underestimate the power of stupid people in large groups”. That was when I started feeling a bit scared.

I asked myself;

Are people really that selfish, is it their inability to see the bigger picture or, are we so busy that we don’t realize what the heck is going on!

A couple of days after the lockdown I realized I wasn’t seeing the bigger picture either.

Sometimes it is good to take a step backwards making it possible to see the frame holding the picture.

In my case with the Covid-19 hoarding situation. I was concerned about not getting enough food. Not meaning my actual recommended needs of nutrition but I was concerned about not getting enough chips, soda and, you know.

Food security has nothing to do with this!

Food security means having, at all times, both physical and economic access to sufficient food to meet dietary needs for a productive and healthy life.

Are you an entrepreneur looking for startup ideas? This is the time to take notes!

While writing this article nearly 50 million people in the United States experience low food security. The United Nations Food and Agriculture Organization (FAO) states that 925 million people in the world are undernourished.

The global economy will suffer because of Covid-19. Shifts in the global economy, including rises in global food and oil prices, can affect food security throughout the world, especially in low-income countries. Entrepreneurs having a solution to these issues will be heroes.

The complexity of the food security problem is delivering sufficient food to a fast increasing population. At current rates, the amount of food we’re growing today will feed only half of the population by 2050. The issue is getting bigger each day.

Food security: How can digital entrepreneurship help?

In China digital concepts are already helping farmers increase efficiency with real time data and.

In the United States startups like Ocean Hugger Foods and Miyokos are on a mission to create more sustainable alternatives to popular foods.

Most people on Earth are eating food that has traveled thousands of miles from its source. Transportation of the food generates harmful emissions and it arrives to humans several days away from optimal freshness. Freight Farms is investing in the idea that food can be grown at home and making it easy to bring people closer to their food source. The result is local, year-round production featuring fresh, sustainably-grown, and flavorful greens.

It is innovative ideas like these the World needs in order to survive the future. Can you help?

I like what develops from simple findings rather than intellectual research.

Please write your comment below if you have ideas on how to solve global food security. Let’s help each other and Mother Earth.








Anders Berendt


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